Most people have heard of Birchbox. They were one the of first box subscription companies. A year ago no one really knew what box subscriptions were, but now they have ones for really anything you can think of! Beauty products, health food, dog food, crafts…you name it, they probably have it (and if not then maybe you should start it!)
Last week for work I had to go into New York to do some videos at a few different companies. One was Birchbox. I originally assumed it was their office somewhere in New York, until I got to the address. Birchbox has opened a store!
The store is located in SoHo at 433 West Broadway. I fell in love as soon as I walked in. It is open and bright and really draws you inside. The PR girl walked me around originally and explained to me the basic ideas and set up of the store. After that I shot a lot of b-roll for a short video piece my office will be doing. Once I was done though I walked around again to get more acquainted with the space and how it worked. Let me give you a tour.
When you first walk into the store you see a display on your left. This wall is dedicated to the box for that month. It houses all the products that most subscribers receive in their box, but in regular sizes not sample sizes. This section rotates the products out monthly depending on what was featured in the boxes.
One your right side is the Shop the Top section. This rotates either monthly or weekly, I can’t remember. It showcases all the top products that Birchbox has been selling through their website.
Now comes my favorite part of the store. When I got shopping I honestly could care less about brands. I hate going to a department store to look for a tank top and having to walk all over from designer section to section. Why can’t all the tops be in one spot!?! Even at places like Sephora. I want a black eyeliner. I don’t want to carry around 15 of them from each different brands section to decide which one I like better. Birchbox has answered my prayers.
They ingeniously set up their store with the customer in mind. Want a red lipstick? Head straight to the lipstick section to see all the different reds (by all the different brands) all in one spot!
The sections are broken out all over the store. Even each section is broken down to a more specific type. Have oily skin? Go to the oily skincare section. Dry skin? Right next to that you can find the right product for you!
All along the middle of the store are mirrors and tables call the Try Bar. This is a very cool section. A lot of people are really nervous to try the newest trend or fad. Don’t want to have to buy 15 different BB creams to find the one perfect for you? Well they have an area where you can try out some of the most popular to see what works for your skin.
When people sign up online for a box they have to answer a series of questions. Not every product is perfect for everyone person and Birchbox knows that. They have a variety of products that they send out every month. If they are sending out face wash and you say you have oily skin they don’t send you one for dry skin. Want to know what products fit your parameters? They have a touch screen which will ask you all the same questions and it gives you a lot of options to choose from to help make your search faster.
At the back of the store is a very cool area. Right under the lighbulb BYOB signs is the Build Your Own Box section.
Pick up a menu, decide what you want, and build your own Birchbox (with 5 samples) right there in the store. It’s that easy and only $15!
They even have special limited boxes just for the store that change monthly. I love the Modern Mermaid box.
Downstairs there is even more! The hair and body section is downstairs. Again this is broken down by hair type and skin type. So it’s easy to find what you need.
They also have a Birchbox Men’s section. It’s not big right now. They are still testing out the men’s line, but they wanted some stuff in the store for guys.
All over the store, randomly placed, are more consumer-type items. iPhone cases, makeup bags, shirts. I liked the way they interspersed them with the other products to make the store more enjoyable to walk through.
The downstairs area is also a hair and nail salon!
Going out and need a quick hairstyle? It’s only $30 for a 30 minute hairstyle (like a bun, braid or waves). Same goes for makeup. Can’t seem to get your makeup to look salon perfect? $30 for just 30 minutes. I would love to do this to get the perfect smoky eye.
Nails are just $10 for a polish change, $20 for a polish change and accent nail art, and $30 for a polish change and full nail art. Pretty amazing prices for NYC!
One of the other awesome perks they have for Birchbox members is classes. They don’t have a full calendar yet (they just opened in July), but sessions like how to do a fishtail braid or even how to do a smoky eye will be taught at the store. The classes are free for Birchbox subscribers and $30 for non-members. I wail definitely be checking back often to see other classes they start to offer!
How cool is this store? I can’t wait to go back and see what changes month to month. I had cancelled my Birchbox subscription a few months ago, but now I think I might have to start it again! Great job Birchbox!